White by Vera Wang Debuts at David's Bridal

 National wedding dress retailer David's Bridal has taken their extensive success in the retail wedding industry to the next level through their collaboration with bridal couturier and fashion designer Vera Wang. The exclusive collection, White by Vera Wang, is aimed to bring her renowned aesthetic to all women at a more affordable, lower price point than her more costly eponymous line.
"We had been in talks for a long time but I thought this was the right opportunity, the right partner, the right time for us to be able to further our designs to a more accessible audience," said Wang at her design studio in New York on Tuesday, Feb. 8.
Known for her modern and sophisticated approach to design, Wang, who has dressed brides such as Chelsea Clinton and Ivanka Trump, had to design for David's Bridal within specific parameters to be certain the collection hit a realistic balance between art and commerce. Not one to sacrifice on the visual, artistic component of fashion, Wang had guidelines to adhere to that would ensure the line could maintain the $600 to $1400 price range.
"To make something that's romantic and sensual but also keep it youthful," said Wang citing personal challenges that arose during the design process, "that's a hard dichotomy to strike."
Her gowns offer any bride-to-be manifold choices to find the look that suits them for their special day in colors ranging from soft white, ivory and blush, and styles from strapless, goddess and fit and flare silhouettes. Wang stayed true to her technique with her ultra feminine draping and superbly intricate beading and lace.
The spring 2011 White by Vera Wang collection will soon be available at 150 David's Bridal stores across the U.S. in sizes ranging from 0 to 14 and will be available up to size 26 in the fall. Bob Huth, president and CEO of David's Bridal, spared no enthusiasm toward the collection debut saying, "Vera is the queen of bridal, not a hard decision for us aside from convincing Vera that we were the right partner."

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